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Launch of GENE SIMMONS MoneyBag Adrenaline Sports Clothing Line On 'Family Jewels'

July 9, 2009

Dussault Apparel founder and head designer Jason Dussault has announced that the launch of the Gene Simmons MoneyBag Adrenaline Sports clothing line, designed by Dussault, will be on the television series "Gene Simmons Family Jewels" on Sunday, July 12, 2009. The episode is titled "Night from Hell". (Check local listings for times.)

Parts of this episode were filmed during the SIA Ski and Snowboard Convention in Las Vegas where Gene Simmons and Jason Dussault introduced the new Gene Simmons MoneyBag Adrenaline Sports line. Also in this episode, Gene volunteers Carrot Top to crash a Vegas bachelorette party.

Dussault comments, "From the episode title I'm not quite sure what to expect, but it was an amazing time at the SIA show with Gene, and I know a lot of great footage was shot there. I've now had several opportunities to be on 'Gene Simmons Family Jewels' in relation to designing the MoneyBag lines and every time has been an incredible experience!"

A re-designed MoneyBag web site will feature the Adrenaline Sports products, retail locations and phone ordering. The Adrenaline Sports line will be available in retail outlets across North America for the fall of 2009.

Visit www.genesimmonsmoneybag.com for current information.

"Gene Simmons Family Jewels" is the award-winning hit reality TV series starring legendary rock star Gene Simmons and his unconventional family.

Gene Simmons has owned the trademarked MoneyBag logo for over 25 years, and uses it on his magazines, book imprints, record company and other areas. Until he met Jason Dussault, he held off on going out into the marketplace with clothing lines. Simmons comments, "It has to do with finding a kindred spirit. And Jason is it. He and I share a passion for only doing things in life that mean something. Together we are creating cutting-edge, in-your-face extreme sports wear."

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